 Borghi Autentici Tour is the System Society of National Borghi Autentici d’Italia Network. It is a operating society exclusively dedicated to develop and enforce the image of Borghi Autentici d’Italia. Borghi Autentici d’Italia Tour action field are: co-marketing, promo-commercialization, commercialization inside national and international market of net’s destination.
In particular, its functions are:
realizing communication instruments and their spreading for the promotion of Borghi Autentici tourist offer on the markets, to intermediaries and distributive channels;
managing the web portal of Borghi Autentici. In future, it will manage the reservation service through the Internet, telephone and telefax;
valorising steadily brand and model of Comunità Ospitale touristic offer;
partecipating to fairs, symposia and trade manifestations to promote the product and increase its diffusion in organized groups of users;
executing constantly control of coherence and quality on final product, to guarantee a high standard of performences during the time;
coordinating customer satisfaction service of the system;
creating, realizing and promoting Club Forme & Sapori catalogues. In future, it will manage reservation and related services.
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